How to Organize a One-of-a-Kind Event and Be Home In-Time For Dinner
POSTED March 2, 2020 / Tags:

Advice From Someone With 19 Years in The Business…

 

Now, on its sixth-year at Artscape Wychwood Barns, this one-of-a-kind #PinterestGoals event with a chartreuse board of exhibitors show-up to help you plan the wedding people envy (see the highlights on our IG stories).

Hosting a highly anticipated, boutique-inspired wedding showcase like this —is no easy feat (it’s similar to planning a wedding in itself), so how does the team pull it off!

We met up with Catherine Lash, Creative Director and Owner of The Wedding Co, at this year’s 2020 Market and asked her. Here’s what she told us…

 

Shot by AboutUsFilms.co

 

Artscape: Can you tell us about a specific person who The Wedding Co. Market helps?

 

Lash: The Wedding Co. bride or Wedding Co. couple are people who know exactly what they want. They are very aware of what they want to spend their money on. They know their budget, they shop locally, they love the idea of investing in local businesses and they love coming to places like the Wychwood Barns (that has a farmer’s market).

That’s one of the reasons we chose the Wychwood Barns it’s because it has that great community feel. And The Wedding Co. is a community of spectacular wedding vendors. The Wedding Co. bride and groom are passionate about their local community.

 

“The move-in the move-out (is a breeze) and brides and grooms get the energy off this venue.”

 

Artscape: How long has The Wedding Co. been running?

 

Lash: Hello, 19 years!

This is our 19th year and we’re trying to figure out how we’re going to explode in 2020. We can’t wait to do it here at the Barns! We’ve been here for the last six years and it has been the best venue so far. The move-in the move-out (is a breeze) and brides and grooms get the energy off this venue. They feel so comfortable and they feel like they’re at home. And so, the exhibitors, their work just illuminates in this industrial feel.

 

Artscape: What have you learned over the last 19 years running The Wedding Co.?

 

Lash: Running the wedding company, our ultimate goal is to build a community of wedding professionals. What we do outside of the physical show and the seminars we run —it’s secondary to making everybody (who’s a part of the Wedding. Co) feel like they’re part of a community and have businesses that are constantly moving forward.

We’re not sitting around and complaining. We’re constantly figuring out how we can help each other move forward. And that’s the golden part about The Wedding Co.  —we’re all supportive, but we’re all propelling forward as opposed to just talking about the past. And that’s what makes it so much fun to help somebody who’s on the same wavelength or to work together on a style shoot or help somebody move their booth into the show. It’s so enjoyable!

 

Artscape: Is there a particular moment or memory that stands out for you since hosting at Artscape Wychwood Barns?

 

Lash: To be honest, one of the best things about this show, it closes at five. And I’m having dinner at seven o’clock. I think that’s funny, but it’s also an example of how easy this venue is to get things done and to get people out, but also to get people in. If we can move-in smoothly, our vendors are so happy and that’s how they start the show. And if we can give them that opportunity (and the Barnes lets us do this with ease) then they’re going to have a great show.

If they start on the wrong foot by having a horrible move-in, it’s not a good way to start the show. So for me, number one, the natural light is really good (at Wychwood Barns), but the move-in and the move-out of this venue and the staff that help us are incredible.

Our Booth on Feb 23rd, 2020 at The Wedding Co.

Artscape: In addition to the spectacular Wedding Co. showcase, every visitor that stopped by our booth snagged themselves 10% off our venue rental fee (one of our 6 spaces) and a lucky grand prize of 50% off because locking down the venue is the #1 thing you want to check-off your list.

 

See you next year!

Sage Advice from a Toronto Wedding Guru
POSTED February 23, 2018 / Tags:

 

Love is in the air and wedding season will soon be upon us, but amid the barrage of decisions to make and dates to secure, sometimes it seems that planning the wedding takes over from what’s most important… the marriage.

We checked in with Catherine Lash, creative director and owner of The Wedding Co. to get some advice on keeping it simple and an insider’s scoop on the latest in wedding trends. For the past 17 years, Lash has brought together the best one-of-a-kind exhibitors to produce the Wedding Co Market, Toronto’s favourite, boutique-inspired wedding event. This year’s event takes place Feb. 25 at Artscape Wychwood Barns.

WeddingCo Collage

Artscape: What’s the most common worry or stress that you see with couples planning their wedding? What advice can you offer to relieve that stress?

Lash: Without a doubt, money and budget cause the most stress. The number one way to relieve budget stress is to have a realistic budget and stick to it! It is very easy to spend more than you have and starting a marriage in debt is not worth it. 

Artscape: How can couples cut some cost without cutting corners?

Lash:
A smaller guest list can really cut down your budget. Your biggest expense will be food and beverages, so a small wedding means fewer mouths to feed.
As well, choose what is most important to you and invest your money there. If flowers are important to you but you don’t really want a sweet table, just have a simple cake and then you can have the bouquet of your dreams.

Artscape: We’ve been hearing a lot about the +1 rule (a.k.a. the No Ring, No Bring rule). What’s your take on that?

Lash: I think this is ridiculous.  You can’t have a blanket rule. There is a difference between a couple who have been together for 3 years and are very much committed and a couple who have been dating for 6 months.

Artscape: What are some new trends you’re seeing in wedding style?

Lash: I’m a firm believer in not following trends, but in working with what you truly love, that speaks to who you are. We are seeing a real trend toward choosing local and seasonal pieces. This year’s Wedding Co Market really showcases the best that local has to offer. Like…

  • Hanging floral statement pieces
  • Sparkle, colour and lace wedding dresses
  • Custom accessories like men’s shoes, dresses and suits
  • Moody florals, including shades of purple and dark foliage
  • Bye-bye country barns! Unique wedding venues are in – think theatres, urban barns, museums, industrial downtown spaces.

Untitled design (2)

Lash: I’m not just saying this – I’m excited about all of them! Every exhibitor has such a unique sense of design and exceptional service, there is something for everyone at The Wedding Co. Market.

Artscape: If you could give a couple only one piece of advice for planning their wedding, what would it be?

Lash: Remember, you are not getting married to plan a wedding you are planning a wedding to get married.

Visit The Wedding Co Market this weekend at Artscape Wychwood Barns. Tickets $20 online and $30 at the door.

BOO! at the Barns – a Spooky Family Festival Festival
POSTED October 30, 2015 / Tags:

On Saturday, Oct. 24, the Covered Street Barn at Artscape Wychwood Barns was transformed into a Halloween festival welcoming over 1000 ghouls and goblins, princesses and superheroes all ages. BOO! at the Barns, presented by WBCA and Artscape, is an annual, multi-vendor event and a neighbourhood favourite.

Thank you to the Event Sponsors, Arlington Dental & Vaughan Road Dental and The Josie Stern Team as well as In-Kind Sponsors Above Ground Art Supplies, Barefoot Wine, Steam Whistle Brewing and Pizza Del Arte for helping to make the magic happen.

Check out the rest of the BOO! At the Barns photo gallery on our Facebook Page!

jonnie balloonie and kid
Shaggy and Velma on the dance floor at Boo
volunteers with cupcakes
cash bar Swamp Water
face painting
Spooky Sound making with NAISA
Pizza Del Arte
Boo crafting tables kids making masks
Arlington Dental Spin to Win game with kids
Boo Photo Booth
Boo Haunted House at Theatre Direct
Gluten Free Garage
POSTED March 19, 2014 / Tags:

Gluten Free Garage is a pop-up gluten-free marketplace that has become a fixture at Artscape Wychwood Barns. For their third edition in Fall 2013, over 65 vendors came together to showcase Toronto’s best gluten-free products. Around 1,500 guests attended to tummy-friendly treats and learn about celiac disease and gluten intolerance.

The mastermind behind Gluten Free Garage is Ronnilyn Pustil, who founded the event and hand-selects each vendor herself. Here’s what she had to say about hosting GFG at Artscape Wychwood Barns.

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