How to Masterfully Plan Brand-Focused Events to Activate Your Audience
POSTED December 18, 2019 / Tags:
Lowe's Christmas Kitchen Showcase

You, more than anyone, know planning an event goes beyond invitations and RSVPs.

It includes the impact you leave on your attendees. It’s how your brand stands out in their newsfeed. And that it connects in a meaningful way. That’s what it means to activate your audience.

Give them a reason to get excited about your company by mimicking the ideas from these three brands who hosted more than just an event in our 2019 recap.

Activate Intimate Conversations


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Earlier this year, Red Bull hosted an intimate conversation with Frank Dukes and transformed the Ada Slaight Hall at Daniels Spectrum into a musician’s recording/living room sanctuary. This made it a cozier atmosphere to spotlight rising local musicians, producers and DJs at their #RedBullMusicFestTO.

How can your brand-focused event activate conversation on and off the stage?


Activate Immersive Experiences


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Christmas in July! Who does that?!

Lowes, for their Kitchen Showcase event at Artscape Sandbox. That’s who. They brought the nostalgia of family we see once a year, traditions we’re too embarrassed to share and a home-cook meal made for Tupperware (I don’t cook for 5 days afterward). They reminded their audience why they’re the brand to trust with sacred moments like the holidays.

What can your brand-focused event do to activate your attendees’ minds and hearts?


Activate Creative Collaborations


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Want your event to delight, entertain and appeal to an audience that can also help elevate your brand? Then mimic Skechers’ 20th-anniversary event with 20+ Instagram influencers. Picture this: the re-launch of “Skechers Energy” sneakers, white ghostbuster suits and cans of paint. It was a creative collaboration made in brand-activation haven!

Who can you collaborate with to skyrocket engagement, conversation and ticket sales?


By now, you’re probably fantasizing about how to plan your own brand-focused event to activate your audience! Here are a few more ideas from our events crew, you can take these and other concepts to a member of our sales team when booking one of the 6 Artscape spaces.

  • Hang decor for a customized feel by using the lightning grids in the ceiling to drape the space in your finest material (most ideal at Artscape Sandbox, Daniels Spectrum, Artscape Daniels Launchpad, Artscape Weston Common)
  • Add LED lighting – colour gel or gobos help to create custom logos and lightning designs on our walls and floors (Daniels Spectrum and Artscape Sandbox especially)
  • Stick on low tack vinyl custom signage/ imagery to set the scene
  • And light up the space with lounge furniture & cruisers via our exclusive supplier Chair-man Mills

See Our Pinterest Mood Board For More Brand Activation Ideas…


We’re looking forward to seeing what you dream up! And since we won’t speak again until 2020, we wish you the happiest of holidays and a prosperous new year!

Event Organizers, want perks and privileges directly in your inbox? Here’s a peek inside:

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  • Spotlight on preferred vendors
  • All of the above


A Harry Potter Themed Holiday Party
POSTED February 1, 2016 / Tags:


Renowned Toronto caterers, Daniel et Daniel, brought a little magic to their holiday party with a theme inspired by everybody’s favourite wizard. Glowing candelabras festooned the banquet tables, while warm Gryffindor hues lit up the walls creating an ambience to rival Hogwarts in Daniels Spectrum’s Ada Slaight Hall.

Photos courtesy of Daniel et Daniel

Evangelia & Sebastian’s Wedding
POSTED September 24, 2015 / Tags:

Evangelia & Sebastian's Wedding | Dahlia Katz Photography

It made perfect sense for this theatrical couple to get married in professional performance space Ada Slaight Hall. For this gorgeous wedding, planned and designed by Social Butterfly Event Design and decorated with hints of soft lime and teal, the retractable bleachers gave guests a fantastic view of the ceremony to the hundreds of guests.

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Urban Land Institute Networking Event & Discussion
POSTED October 7, 2014 / Tags:

Urban Land Institute Awards 2014 | Melanie Schwam Photography

On May 21, 2014, our friends at the Urban Land Institute (ULI) hosted their Developing Mixed Income & Multi-Use Communities event to discuss the urban makeovers of Regent Park, Alexandra Park, and Lawrence Heights. The evening started out with a reception and networking event in the Artscape Lounge and then moved into Ada Slaight Hall for a panel discussion and Q&A with local developers and Toronto Community Housing. Afterward, ULI members were treated to an exclusive tour of Daniels Spectrum, the Regent Park Aquatic Centre and the new 6-acre park on Dundas Street.

From Alexandra Rybak, District Council Coordinator, ULI Toronto:

It was wonderful to work with you on the ULI program at Daniels Spectrum. Thank you of your help in making this event a huge success.

Photos by Melanie Schwam

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